National Driving Test
FIRST ONLINE NATIONAL DRIVING TEST LAUNCHES
IN SUPPORT OF CANADA’S YEAR OF ROAD SAFETY
January 2011, Canada – In support of The National Year of Road Safety 2011, Young Drivers of Canada and State Farm® have partnered to create the first online national driving test. The National Driving Test initiative encourages safe and smart driving practices across the country and was designed to not only engage Canadians to easily test their driving skills but also put a special focus on distracted driving.
This is an interactive online video competition that challenges players to score higher than other contestants. The online contestants in this series are every day drivers, ranging in ages from 17 to 61. To go a step further, players can also invite their friends and family to try to beat their scores. Participants will be able to judge the level of risks in the various road scenarios and learn how safe a driver they really are.
Peter Christianson, President of Young Drivers of Canada says, “The most recent statistics from Transport Canada report 2,767 fatalities and a total of 194,177 injuries. Collisions are predictable and preventable and our hope is that in Canada’s National Year of Road Safety, we can all focus on working together to change risky driving behaviours and help save lives.”
Individuals who participate in this free video competition will have the opportunity to identify driving risks and learn valuable solutions to common driving problems. Each road scenario in the series will have tips on how to respond effectively to that situation. If the viewer is paying attention they should be able to click on the specific source of the risk.
“We strongly believe that The National Driving Test takes an innovative approach to the growing concern of distracted driving and this is an important mandate for us,” says Barbara Bellissimo, Senior Vice President and Chief Agent, State Farm Canada. “One of our key responsibilities at State Farm is to help keep the communities in which we live and work, safer. We believe that the tips provided here will help reduce motor vehicle collisions on our roadways.”
There will also be a CogniFit divided attention task available in each episode. “There is research that shows that 24% of new drivers, regardless of age, have cognitive weaknesses that put them at significant risk of crashing. These skills can be improved through CogniFit assessment and training,” says Peter Christianson. “Cognitive ability is a large part of a driver’s crash-risk. Canadian drivers can flex their cognitive skills related to driving such as attention, perception, and memory in The National Driving Test, which are not only important to keep sharp for driving, but also to be safe and effective in all aspects of their lives.”
The National Driving Test launches today and can be found on Bell Sympatico at
About Young Drivers of Canada
Young Drivers of Canada is Canada’s largest driver training organization. Established in 1970, YD has grown to over 145 classrooms nationally and has taught over one million novice drivers. YD is committed to teaching the skills needed to keep drivers safe on the road through its proprietary Collisionfree! ™ Approach. For more information, please visit www.yd.com and connect with us here:
YD Blog http://youngdriversofcanada.wordpress.com/
About State Farm®
State Farm® has been serving Canadians since 1938. It is the fourth largest auto insurer, and seventh largest property and casualty insurer in Canada. State Farm has over 540 Canadian agents and 1300 employees that provide insurance and financial services, including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to our customers in Ontario, Alberta and New Brunswick. For more information, please visit www.statefarm.ca®, join us on Facebook www.facebook.com/statefarmcanada, follow us on Twitter www.twitter.com/statefarm, or see us on YouTube www.youtube.com/statefarm.
For further information please contact:
Director of Public Relations
Young Drivers of Canada
Ph: 905.529.5501 x229
Media and Public Affairs Specialist